The central message of this presentation is that the individual chiropractor can be effective in communicating the benefits of chiropractic care. This can be done at the level of promoting one’s own practice to the local healthcare community, or at the level of promoting the profession as a whole to healthcare decision makers.ons involved is entirely variable. It might range from having lunch with a local family practitioner, to meeting with a larger clinical group or hospital, to presenting to a local employer, or to testifying to a state legislative committee.
The doctor of chiropractic will be able to identify and use the tools necessary to engage with other members and decision makers within the healthcare community in a manner that will promote the visibility, credibility and value of the profession to the overall healthcare system.
Please note: This is a recording of a 2021 Engage conference session. Licensed Doctors of Chiropractic should not reuse this credit for licensure renewal if earned during the conference.